Frequently Asked Questions (FAQs)
- Why do I need an email loyalty program for my business?
- I send direct postcards and/or mail a newsletter, why change?
- Why hire you? Can't I just email customers myself?
- How do I collect emails and how long to build a database?
- Do the emails come from "my company"?
- Am I locked into a template with only one picture and coupon? Do all emails look the same?
- Can my email be passed along to friends and family?
- Who manages the email database?
- What industries does Loyal Email work for?
- What do I have to do to make the program successful?
- How do I update my emails?
- Is Loyal Email more cost-effective than print, radio, and direct mail advertising?
- How many people will open my emails?
- I already have customer email addresses. Can I use them with Loyal Email?
- What are email bounces?
- Can I get a copy of my database at any time?
- Do you share my information with other companies?
- How secure is Loyal Email?
- Is Loyal Email Trackable?
- Can customers reply to my email with comments? If so, where do those emails go?
- How long of a commitment do I need to make?
- What is Spam? Is Loyal Email Spam?
- What do you mean by FULL SERVICE?
- How long does it take to get my business up and running using Loyal Email?
- What does a Customer Service Representative (CSR) do?
- What if I skip a month?
- How am I billed?
- Can I purchase, trade or borrow an email list from Loyal Email?
- Will my email campaigns be blocked by companies like AOL, YAHOO and MSN?
- Do you send out tests before the actual campaign?
- Can I see who opened my emails?
- Can I integrate my shopping cart from my web site into the newsletters?
- Q: Why do I need an email loyalty program for my business?
- A: To stay in touch with customers that have experienced your service/product before and to bring them back into your business. In most cases, it costs ten times more to find a new customer than to keep an existing one!
- Q: I already send direct postcards and/or mail a newsletter, why change?
- A: Consider this:
- A post card or newsletter costs roughly $ .99 to send to your customers.
- An email, to deliver the same message, costs only $.05. Plus, well over half of US consumers have an email address and actively use it.
Why spend hundreds of dollars to send direct postal mail to your customers when you can use personalized, fully trackable email which costs pennies? We'll show you how.
Email is a more cost effective way to reach your customers. By using email, you will get a much quicker response instead of mailing a newsletter and we are able to track what people do with your email: how many read, how many coupons printed, how many click to your website, how many people sent your email to a friend, etc! (We do recommend that you keep sending post cards/newsletters if you get a satisfactory response and can afford to do so while slowly cutting down on your mailed newsletters as you gather email addresses.)
- Q: Why hire you? Can't I just email customers myself?
- A: Sure you could… if you're willing to spend the time and money and you don't mind the hours of work it takes for each campaign. Or…if you'd rather concentrate on building your business and making money instead of spending hours playing copywriter, designer, and web technician (and hoping your efforts pay off)…consider Loyal Email. We'll do all the work for you each month for less than a one-day print ad.
- Q: How do I collect emails and how long to build a database?
- A: Most companies start with little to no email
addresses. We provide your company with
proven email
collection tools to help you start
collecting emails immediately.
We help you with in-store registration cards and online web registration forms, consult with you on offers (in-store and online), coupons, incentives, scripts for your employees, etc. Your Customer Service Representative will help you implement the email collection tools and will go over the program and explain how to be effective in getting email addresses.
We offer many tools that will help your company build an email list fast.
Building your email database is quick and easy with our email collection tools. If you only sign-up 10 new members a day for 20 days each month, you will add 200 people to your database. In 6 months, you can have 1200 people! Now imagine if you are collecting emails at each of your locations and websites with each customer or prospect you come across!
- Q: Do the emails come from “my company”?
- A: Yes! Emails are sent from your company name, with your logo included, and personalized with your customer’s name. You can also customize the email subject line if you wish.
- Q: Am I locked into a template with only one picture and coupon? Does everyone's email look that same?
- A: We custom-create an email template for your business based on your logo and themes. The overall template will stay the same because we want to keep your company image and logo consistent for your customers. The body of your emails will change with each monthly update based on the information you provide to your CSR.
- Q: Can my email be passed along to friends and family?
- A: Yes! Your customers can forward your emails to friends and family creating free word-of-mouth advertising for you and exciting their people to join your email list and visit your business!
- Q: Who manages the email database?
- A: We do! We verify, enter, remove duplicates, clean, and back-up your customer’s names and email addresses into your secure and private database.
- Q: What industries does Loyal Email work for?
- A: No matter what industry you’re in, we can customize a Loyal Email program for you and your business. If you have a current customer base and want to increase loyalty and sales, Loyal Email can work for you—We’ll show you how!
- Q: What do I have to do to make the program successful?
- A: Loyal Email is a 100% managed service. The only work you do is get your customers excited to join your email list and think about what you want to promote in your email messages. We take it over from there so you can concentrate on your business. We create and manage your email database, custom design each full color email message, and report and drive traffic to your business and/or website each month.
- Q: How do I update my emails?
- A: All we need from you is some simple verbiage,
content, an offer and/or some specials. We
do the rest…We add graphics from our
extensive graphics library, add some links
to your site, and deliver the email to your
customers. You typically have to spend
less than 15 minutes per month to execute your
email campaigns. You can easily submit
message information via email, phone, FAX,
or postal mail.
- Q: Is Loyal Email more cost effective than print, radio, and direct mail advertising?
- A: Yes! Most newspaper print advertising costs
roughly $200 for a 2-inch, one-day ad. Radio
costs $15 to $95 for a 30- to 60-second spot,
and direct postal mail is priced depending
on mailing size, but typically costs hundreds
of dollars!
Loyal Email starts at only $129.95 a month and this monthly subscription price never increases (unless you add more services.) - Q: How many people will open my emails?
- A: These sample statistics illustrate the rate
of success for one of our current clients:
- Average customer open rate: 45.9%*
- Customer retention rate: 98.3%*
- Email offer redemption rate: 5-9%*
* (Figures are based on overall network performance and client histories. Your results may differ)
- Average customer open rate: 45.9%*
- Q: I already have customer email addresses. Can I use them with your program?
- A: Absolutely! We can easily add them to your customer database putting them to work for you immediately.
- Q: What are email bounces?
- A: An "Email bounce" is when your email goes out to your customer’s email box and that email box is full, closed, or just no longer valid, the email will be returned to inform us that there is a problem. Our system will try to reach your customer 3 times—after that, the email address is deemed undeliverable and removed from your database.
- Q: Can I get a copy of my database at anytime or do I need to pay for it?
- A: Absolutely! You can get a copy of your database at any time, free of charge (as long as your account is current.) It's your data—we just manage it for you.
- Q: Do you share my information with other companies?
- A: No. Your information and information concerning your customers will be kept confidential and will not be sold, rented or given to any unauthorized third party. For more details, see our Privacy Policy.
- Q: How secure is Loyal Email?
- A: All information that is submitted by our visitors, clients, and partners is protected with advanced security technologies. Loyal Email client databases are backed up regularly, and kept behind proven firewall technologies to ensure that your data is protected from unauthorized access. Simply put, your customers' information is kept private, safe, and secure.
- Q: Is Loyal Email Trackable?
- A: Absolutely! After your email offer is delivered, Loyal Email can provide your company with a real-time Tracking Report, giving you immediate statistical feedback on your campaign's progress and success rate. Easily track email-based leads and sales so you can determine your monthly return on investment. Simply contact your CSR and they'll send your report to you via email or fax.
- Q: Can customers reply to my email with comments? If so, where do those emails go?
- A: Your members can reply to the email by just hitting the "Email Us" button or clicking on the comment link on the bottom of your email. The reply will be sent to any email address that you specify.
- Q: How long is the term of my contract or agreement?
- A: Our contract runs for 12 months. Of course, the longer you use Loyal Email, the more cost-effective and valuable the program gets for you since you are collecting more and more email addresses each month.
- Q: What is Spam? Is Loyal Email Spam?
- A: Spam is unsolicited commercial email, or email that recipients did not ask to receive. The great thing about Loyal Email is that we only send messages to people who ask to receive them. To learn more about Loyal Email's position on spam, see our "Anti-Spam Policy"
- Q: What do you mean by "FULL SERVICE"?
- A: Loyal Email feels you have better things to do with your time than to build your own email campaigns. Our team does everything for you. We design, deliver, analyze, and constantly improve your email initiatives. From start-to-finish, we never leave your side—on all your permission-marketing opportunities.
- Q: How long does it take to get my business up and running using Loyal Email?
- A: You will be contacted within 48 hours from signing up for our service. Your Customer Service Representative (CSR) will consult with you to determine your list building and email management options. Within 7-10 days you will have all material(s) delivered to your business\website, and from that point, we begin implementing your email collection tools to help you start building your email list.
- Q: What does a Customer Service Representative (CSR) do?
- A: You are assigned a dedicated CSR that will work with you throughout your relationship with Loyal Email. This person will act as your very own marketing consultant. Your CSR will contact you or can be reached via email or phone at (866)-526-4309.
- Q: What if I skip a month?
- A: We recommend communicating with
your email list members on a monthly basis.
Although, if you decide to skip a month, you
may do so—but you will still be charged your
regular monthly service
fee.
There is much more to a successful email marketing initiative than just hitting the send button. Our team focuses on the entire process including building you customer list. This is the most important part of a successful email marketing effort. Each month, your CSR will "go the extra mile" to implement successful list-building ideas plus analyze your previous campaigns.
Also, fresh creative content will constantly be introduced for your list building initiatives. Each month, outside of delivering your email campaigns, you are getting a dedicated marketing consultant that will build your most valuable asset…a current and active customer list full of people who have said "YES" to your marketing message! - Q: How am I billed?
- A: Monthly program service fees can be charged to your credit card or deducted from your checking account on the 20th day of the month.
- Q: Can I purchase, trade or borrow an email list from Loyal Email?
- A: Never! Loyal Email does not sell, borrow or trade email lists with anybody. Purchased email lists do not perform anywhere near as well as home-grown lists. If you are thinking of using a purchased email list for your email marketing initiatives, don't even bother.
- Q: Will my email campaigns be blocked by companies like AOL, YAHOO and MSN?
- A: Every now and then, for various reasons, your campaign might be temporarily "black listed" or blocked by an ISP. Loyal Email seeds your list with email addresses that are monitored in real time by sophisticated, proprietary software that alerts our delivery team. Your campaign is quickly analyzed and efficiently returned to "white list" status again. We work with all of the major ISPs to assure the best delivery and results!
- Q: Do you send out tests before the actual campaign?
- A: Yes! Our team perfects your email message prior to any actual delivery. If you wish, you can exercise final approval of all your email campaigns.
- Q: Can I see who opened my emails?
- A: Yes. If requested, your CSR can guide you through incredible amounts of profitable information that will allow you to improve customer relationships. You can review open rates, click-through rates, unsubscribe's, database growth rates and more.
- Q: Can I integrate my shopping cart from my web site into the newsletters?
- A: Absolutely, we can create links from items in the newsletter directly into your shopping carts. You can even reward your email list members with promotional codes to give them added discounts.
